Main interface where users can replay memories tied to each object, only for them to be locked away.
Personalized Memories, 2021.Built using Three.js and React.We live in the age of surveillance capitalism. Our thoughts, experiences, and memories are processed as behavioral data by corporations for the purpose of targeting and monetizing our attention.
Personalized Memories is an interactive, non-linear fictional storytelling experience on the web. The semi-autobiographical narrative puts the viewer in the shoes of the main character, Jung, a daughter of Asian American immigrant parents. Throughout the experience, Jung’s childhood memories slowly morph to deliver advertisements in the voice of her mother. Personalized Memories is a critique of today’s tech landscape, which extracts monetary value from human experiences at the cost of the individuals’ privacy. The objective of this audiovisual journey is to prompt viewers to consider what we are sacrificing for the compelling convenience of digital platforms. It points at the unsettling reality of surveillance capitalism and the urgency with which we as a society must tackle it. The viewer will visit Jung’s memories in any order they desire from the main interface, and each memory will go through “updates” to become more seamlessly integrated with targeted advertisements.
